The Customer Value Journey Execution Plan

The 8-Step Roadmap That Predictably Transforms Ice-Cold Prospects Into Buyers And Promoters Of Your Business

What is the 'Customer Value Journey Execution Plan'?

A Strategic Road map Of Your Business

Most business owners and marketers know lots of tactics, but they lack an effective strategy. In other words they know how to perform various marketing activities...but they don’t know why or when to use each tactic successfully in the context of an all-inclusive, professionally designed marketing plan. This Execution Plan (EP) will finally give you the big-picture roadmap of your business you’ve been missing.

A Campaign Blueprint That Will Coordinate All Your Marketing Efforts

When you finish this training, you’ll know how to create a sequence of campaigns that fit together to achieve an overarching marketing strategy that generates the awareness, engagement, and excitement your business needs in order to grow. You’ll also learn how to identify the weak spots in your company’s marketing, so you can focus on fixing the areas with the most room for improvement first.

A Predictable & Repeatable Way to Get New Customers And Promoters

This is not a "magic bullet" that promises overnight success (in fact, those don’t exist). Instead, get a system you can use to repeatedly transform people who have never heard of you before into paying clients and even promoters who refer their friends and family to your business.

What's Inside The Customer Value Journey Execution Plan?

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A Strategic Roadmap of Your Business

The Before & After Grid

Customer Journey Campaign Blueprint

Case Studies & Examples

A Strategic Roadmap of Your Business

  • Get the big-picture roadmap you need to create a unified and cohesive marketing strategy that works for business in the property sector (even brick-and-mortar companies with no digital footprint)
  • Learn the 2 critical questions you must ask about your business
  • Gain the foundational knowledge you need to intentionally and predictably transform cold prospects into excited new leads, paying clients (be that vendors, landlords, buyers, tenants, investors, etc), and even promoters of your business
  • The #1 most common campaign mistake you need to AVOID in your marketing (hint: this is something you intuitively know to do when flirting or asking someone on a date

The Before & After Grid

  • Find out what people REALLY want when they buy from you (hint: it’s not a product, a service, a feature, or even a benefit…)
  • The 5 "states" you need to define for each of your customer segments to uncover the true value of your product or service
  • Discover how to capitalize on your prospects’ desire for transformation in order to create messaging that speaks to their deepest wants and needs
  • Learn how to use before and after states to create more compelling images, videos, and copy that will give your offer a powerful emotional appeal

This stuff just works...see what our customers have to say!

Mary Lane
Owner,Letting Agency

"I feel confident about my ability to start attracting landlords to my business online...I am eternally grateful"

Haris Scott
Partner, Estate Agency

"Thanks LM! I know more about funnels, pipelines, and marketing than my teacher with a PhD in marketing."

Customer Journey Campaign Blueprint

  • Learn the 2 things that every marketing campaign MUST have
  • Get access to the exact same process we go through at Art Division to define our campaign parameters so that every marketing campaign is set up for success
  • The big campaign mistake that most newbie marketers make (and why you need multiple campaigns to effectively move prospects through each stage of your marketing funnel)
  • How to leverage a famous zoologist’s insights into human relationships to design marketing materials that make your prospects feel comfortable throughout their experience with your company

Case Studies & Examples

  • Get access to case studies and example marketing campaigns executed by companies including The Negotiator, Purplebricks and more.
  • Discover the one thing your campaigns are MISSING that all but ensures failure (hint: this is the very first thing we look at when creating a new campaign here at Art Division)
  • How to successfully leverage offline assets like direct mail, TV, and radio as effective components of your digital marketing campaigns
  • Get a step-by-step walkthrough of how a successful marketing campaign is designed from the ground up (this material isn’t sexy, but it’s ESSENTIAL if you want to create campaigns like the pros)

Frequently Asked Questions

Will This Information Ever Go Out of Date?

ANSWER: Digital marketing is changing all the time, and this is especially true of Facebook.

​​​(The big blue "F" is constantly testing and tweaking the way their advertising platform works.)

But at the same time, here at Art Division we're just as committed to keeping up-to-date with those changes, testing them, and sharing the very best of what works with our awesome clients and members.

So the short answer is yes: you can be sure that the information about certain channels or strategies will go out-of-date at some point...

And when it does, you can also be sure that we'll promptly update it with all the most recent tactics, tools, and best practices.

​Which means that by investing in this EP, you'll be making sure that you're always armed with the most effective digital marketing strategies out there to grow your business online.

QUESTION: What is an Execution Plan?

ANSWER: It's not quite a course and it's definitely not just an ordinary report or whitepaper…

…an Execution Plan is more like a "checklist on steroids!"

Here's how it works:

In the last 36 months my team and I have:

  • Invested over £150,000 on marketing campaigns
  • Generated tens of millions of unique visitors
  • Sent well over a MILLION emails
  • Ran approximately 300 split and multi-variant tests

And along the way we have perfected a large number of strategies and tactics. More importantly, like any good scientists, we DOCUMENT each strategy in step-by-step "Execution Plans" so our best ideas could be repeated and rolled out across all our different campaigns.

They're all meat and no fluff. If you want backstory and theory, go read a blog post. Execution Plans are all about taking action and getting results as quickly and easily as possible.


ANSWER: If you’re thinking "£7 is cheap…what’s the catch?" then here are three reasons that should put your mind at ease:

1. £7 puts this information within the reach of everyone…from solo entrepreneurs to startups and even Fortune 500. (And at £7, you shouldn’t have to get approval or fill out a purchase order.) ;)

2. It weeds out the freebie-seekers. We only want serious marketers who take action, and in our experience charging anything…even if it’s just a pound… gets rid of 99% of the chuckleheads.

We also believe that once you experience this Execution Plan, you'll want more and maybe…just maybe…you'll come back, buy more and possibly even upgrade to LM Business where you get access to our complete Execution Plan Library.

But that's it…

No fine print…no "hidden trials"…no shenanigans. Just the information you need and the results you want.

QUESTION: How long will it take to get access?

ANSWER: Immediate.

Your login and access information will be sent to the email address you provide.

QUESTION: Is there a guarantee?

Yep…all our trainings have a 30-day, no-questions-asked guarantee.

In other words, if you aren’t happy for any reason, just let us know and we’ll give you your money back. We obviously don’t think it’ll come to that, but if you're even the least bit worried if this will work for you, then put your mind at ease.

You either get the results you want or you get your money back. It’s as simple as that!

Get INSTANT Access To The Customer Value Journey Execution Plan Now

​11 Approach Rd,

London SW20 8BA